yarra kitchen + bar.

Yarra Kitchen + Bar is one of Australian Venue Co’s pop-up venues located on the banks of the Yarra River in Melbourne, AU. The brief was to develop a brand identity for the venue that was to be built around the existing primary logo.

Drawing inspiration from the location and general colour psychology, the Yarra Kitchen + Bar’s colour pallette was created to represent both the colours of the surrounding environment. This colour palette also compliments the food and beverages offered. The visual style of the brand graphics is minimalistic, and the use of borders and circular motifs compliments the bold and colourful brand photography.

Once the brand guidelines were established, the brand collateral was created. This collateral included animated social media ads (both paid + organic), menus in the forms of both booklets and large format signage, email designs, branded food paper and venue POS and signage.

Project deliverables: secondary logo, brand guidelines, POS, menu, email design, branded food paper, social media ads (paid + organic), signage.

yarrakitchenbar.com.au