salt bar.

Salt Bar is one of Australian Venue Co’s coastal venues located in Kingscliffe, AU. After proposing the initial rebrand concept, the brief was created that required an update the existing brand identity for the venue to compliment the venue’s renovations.

Drawing inspiration from the location, general colour psychology as well as conducting brand research, Salt Bar’s colour pallette was updated with bolder + brighter colours that would work in harmony on various branded material in junction with the the new flat-illustrative visual style. The logo also was stripped back in design with minor typographic adjustments to appear more modern + minimalistic whilst remaining recognizeble.

Project deliverables: logo update, brand guidelines, POS, social media ad design (paid + organic), signage

saltbar.com.au