harlow bar.
"a good-times-charged, all occasions pub + rooftop bar where the food is to die for and the drinks are flowing"
brand
HARLOW BAR
location
MELBOURNE
industry
HOSPITALITY
services
LOGO DESIGN + BRAND COLLATERAL
year
2019-2021
Harlow is one of Australian Venue Co’s multi-level venues located in Melbourne’s Richmond, AU. Good vibes only – hang out with mates in the beer garden, tuck into a parma in the main bar, or sip a cocktail on the new rooftop, with epic city views for days.
One brief was to develop a logo for the venue’s rooftop bar that was to be complimentary of the rest of the venue’s existing branding. Drawing inspiration from the existing branding + collateral as well as conducting brand research, Harlow’s rooftop logo was created through the utilization of the brand’s existing type-mark and typography.
Other various briefs for this venue included requirements for on-brand material that would increase bookings, drive sales + strengthen the brand identity + strategy of the venue.
Project deliverables: logo design, POS, menu design, email design, digital marketing collateral, printed marketing collateral, social media ads (paid + organic).
