atlas public relations.

Atlas PR is a classy and elegant, yet approachable brand that stands out amongst competitors. We achieved representing this business personality in the brand through the use of modern and bold (yet harmonious) tones in the colouring.

The brandmark in the logo features multiple representations of the business: The “A” for Atlas is centered in the brandmark + Triangles are used when drawing female stick figures. The two triangles in this brandmark (also doubling as A’s) represent the 2 female founders of Atlas PR + The circle represents the globe and travel.

Project deliverables: Brand guidelines, business stationary, pitch decks/presentations, social media assets + illustration.