brand
ALEXANDRA Q.
location
REMOTE
industry
FASHION
services
BRAND IDENTITY
year
2019
Alexandra Q is a female-focused fashion styling business for women of all
shapes and sizes. The brief was to develop a brand identity for the start-up fashion styling business with a focus towards a female demographic inclusive of all body types.
Feminine, soft, warm tones were used in the colour palette. The serif typeface used in the logo was to reflect the focus on fashion (seen also in the logos of fashion magazines Vogue, Elle and Harper’s Bazaar). Icons representing the 5 different body types also were created for use across brand collateral. Illustrations were made for use across the social media platforms; in particular Instagram, to keep the brand consistency in online presence. These illutrations were created in 2 styles to offer the client more option & diversity when posting the content.
Project deliverables: logo design, brand guidelines, business stationary, social media assets, illustration
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